(June 1, 2010  Phoenix, AZ)  Traditional use of directory services has changed dramatically over the past decade.  While platforms of information have altered, the traffic and stream of information seekers has grown.  Arizona still represents a vast emerging market and that market requires information to attain much needed services and products for both business and lifestyle.  Arizona’s Black Pages (AZBP) is the number one information source used by the Black community of AZ since 1986.  AZBP is published by Targeted Media Communications, Inc. (TMC)

Originally published in print only at 10,000 copies per year, AZBP now prints 50,000 annually with support online at www.AZBP.com.  “Inline with our mission, we have assessed methods to improve service and reduce our carbon footprint”, said Desmond Peartree, TMC CEO & Publisher.  “In cooperation with our vendor partners AZBP has increased value and reduced cost.  The growth trend of electronic communications provides us with better market saturation, allowing reduction is print production.”  AZBP will reduce the print count to 30,000 effective with the next production in 2010. 

The reduction in print volume provides a cost savings that is passed on to TMC clientele.   As a value add, more information and images are added to the Business Listing format to assist in electronic search optimization.  “We are pleased to provide high value, low cost options” says Mr. Peartree.  “These developments provide a significant competitive advantage to businesses eager to compete and gain market share.”

For more information or sales call 602.230.8161 or write to sales@azbp.com.

Targeted Media Communications (TMC), a full service ad agency and publishing company established in 1986.  TMC has communicative strength in the African American and jazz entertainment markets.  TMC headquartered in Phoenix, AZ produces several publications, amongst them is Arizona’s Black Pages (AZBP) Directory & Resource Guide.  Serving the information needs for the 14.4% Black population of AZ.

TMC Mission Statement

To achieve clear leadership and excellence in the provision of market communications and advertising services.  Continually expanding and improving delivery for our customers and the communities we serve.